Poppy Gleeson - SERVICES MARKETING⋆˙⟡

UNICEF

UNICEF MAGAZINE

Having been part of the UNICEF Amsterdam Student Team for over two and a half years, I began as a committee member and progressed to Head of PR. In this position, I led communications strategy, campaign messaging, and the production of the 2024–2025 UNICEF Magazine. Under my leadership, our team raised significantly more funds than in previous years, and our social media presence was widely praised for its clarity, creativity, and consistent tone. I focused on strengthening emotional storytelling while introducing new formats to boost engagement, including monthly content calendars that brought structure and clarity to our communications. I also conceptualised and produced the “What’s in Our Bag” campaign through Reels, showcasing UNICEF merchandise in a fresh, engaging way to promote fundraising while diversifying our content style.

Banshee of savile row

Banshee Of Savile Row Lookbook 2026

Fashion Week 2025

Since January, I’ve been working with Banshee of Savile Row on creative direction and content production, shaping the brand’s visual identity across digital and live platforms. My work spans campaign conceptualisation, social media content, photography, videography, and onsite event support, including London Fashion Week 2025 and a New York trunk show. From behind the scenes documentation to audience facing storytelling, I translate moments into content that reflects the brand’s heritage while pushing its contemporary vision. These experiences have sharpened my eye for detail, narrative, and timing, and reinforced the importance of adaptability, creative instinct, and cultural awareness in building a cohesive and engaging brand presence.

FLORENCE LIKES TO DIE SHORT FILM

As Head of Social Media for the short film Florence Likes to Die, I led digital strategy, content creation, and audience engagement across platforms. I crafted and scheduled posts, developed visual storytelling, and amplified the film’s narrative to connect with viewers, build anticipation, and drive engagement.